Secret of Top Search Engine Rankings : Effective Link Building
Link popularity ? What is that?
Link popularity is a critically important factor in ranking algorithm of almost all major search engines. Links from other web sites are absolutely essential if you want to have stable high search engine rankings for your targeted keywords.
Generally speaking, link popularity is the number of other web sites that link to your web site. Of course, the number of links alone is not enough to improve your search engine rankings. The quality of the links matters.
These days the focus is shifting from having bunch of links from any & every site to having links from “thematically relevant” websites. Naturally occurring One way links carry much more weightage than reciprocal links.
It is also important that the other web sites are related to your web site. Links from unrelated web sites won't do your own web site much good. Relevance matters. A link from a web site that has a related theme is much better than links from unrelated site.
Get links from such relevant web sites and make sure that these links contain your keywords as their anchor text. If the link to your site includes your search term, search engines think that your web site must be relevant for this search term.
You can use the following command in Google search to find websites related to the theme of your website.
related:www.your-domain-name.com
You can also use the following list of commands to find link partners. Always keep in mind the RELEVANCY matters, so choose wisely your link partners.
"Add a link" + "your keyword"
"Add a site" + "your keyword"
"Add URL" + "your keyword"
"Add an URL" + "your keyword"
"Submit a link" + "your keyword"
"Submit a site" + "your keyword(s)"
"Submit URL" + "your keyword(s)"
"Submit an URL" + "your keyword(s)"
"Suggest a link" + "your keyword"
"Suggest a site" + "your keywords"
"Suggest URL" + "your keyword(s)"
"Suggest an URL" + "your keyword"
Once you finalize the websites you want to exchange links with, write a personal email to the webmasters of those sites requesting them to link to your web site.
You should create a Links / Resources page on your web site first and link to them first. This increases a chance of them reciprocating positively.
