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This is one of THE most important places to have a keyword because what is written inside the <title> tag shows in search results as your page title. The title tag must be concise (6 or 7 words at most) and the the keyword must be near the beginning.
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Keywords in URLs help a lot - e.g. - http://domainname.com/affordable-seo-services.html, where “Affordable SEO services” is the keyword phrase you attempt to rank well for. But if you don't have the keywords in other parts of the document, don't rely on having them in the URL.
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One more place where keywords count a lot. But beware that your page has actual text about the particular keyword.
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Also counts, though not as much as anchor text, title tag or headings. However, have in mind that the beginning of a document does not necessarily mean the first line. It is advisable to seamlessly integrate the targeted keyword so that it appears towards the a) Top left b) bottom right of the document page and in the middle content paragraphs.
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Search engine spiders don't read images but they do read their textual descriptions in the <alt> tag, so if you have images on your page, fill in the <alt> tag with some keywords about them.
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Meta tags are becoming less and less important but if there are meta tags that still matter, these are the <title> and <description> ones. Use the <Description> meta tag to write the concise description of your page (200-500 characters at the max including spaces ). Seamlessly integrate your targeted keywords in it. Besides the fact that meta tags still rock on MSN and Yahoo!, the <Description> meta tag has one more advantage – it pops in the description of your site in search results as short snippet.
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CONTENT IS KING. Having unique content (relevant content, which is different from the content on other sites both in wording and topics) is a real boost for your site's rankings.
Frequent changes are favored. It is great when you constantly add new content through blogs, etc but it is not so great when you only make small updates to existing content.
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Bold and italic are another way to emphasize important words and phrases. However, use bold, italic and larger font sizes within reason because otherwise you might achieve just the opposite effect.
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It is great to have a complete and up-to-date sitemap. Search engine spiders love it, no matter if it is a plain old HTML site map or the special Google sitemap format. Back To Top
Search Engine relevancy algorithms make use of advance Artificial Intelligence techniques like Natural Language Processing ( NLP ), Hyper text matching , etc to determine what the page is about. It is not only keywords in URLs and on page that matter. The site theme is even more important for good ranking because when the site fits into one theme, this boosts the rankings of all its pages that are related to this theme. For example, A1 Affordable SEO Services. com is a website built around theme of search engine optimization services.
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Affordable Website SEO Services 
