What is Off-Page Optimization?
In simple language, off-page optimization consists of all of the ranking factors that are NOT located on your webpage, that the search engines look at when ranking a website.
The various off-page factors include:
- The number of websites linking to you.
- The Google Page Rank of the website linking to you.
- The theme of the website linking to you. ( thematic relevance )
- The page title of the website linking to you.
- The anchor text used in the link linking to you.
- The number of outbound links (OBL's) on the website that is linking to you.
- Total number of links on the website linking to you.
- Trust rank & authority enjoyed by the website linking to you.
- The IP Address of the websites linking to you.
While on-page optimization is still critically essential; it is the Off-page optimization which will give you Top search engine placement.
SEO Top Rankings
We identify the top-ranked sites for your target keywords and reverse-engineer their sites to emulate and eventually surpass their success.
For this we carefully and systematically build a link building campaign for you. The links are solicited in ethical manner from websites with thematic relevance, authority, trust amongst various other factors listed above.
A combination of on-page and off-page optimization is what eventually propels your website to the top rankings for targeted keywords thereby generating maximum targeted traffic to your website.
A more in depth discussion on developing link popularity can be found in the link building guide section.
