Targetted Website Traffic

What is THE single most important factor in maximizing targeted traffic to your website?

The answer is choosing the right keywords to optimize for. Indeed you'll be wasting a HUGE amount of time, energy, money if your keyword selection goes wrong, because then you'll never likely see the intended results.

In order to to a proper keyword research, it is vital to understand the three types of keywords.

• Keywords for browsing
• Keywords for comparing
• Keywords for buying

These typically tend to be very broad keywords with huge search volumes. The people using very broad search phrases are typically information seekers who are still undecided on buying decision. The type of keywords typically return millions of result pages are extremely difficult to rank for.

During the this first research phase, web surfers use general keywords to find information only. For example, a web surfer might be interested in an camera phones. The keyword that the web surfer might use in search engines could be: best camera phone

Keywords for comparing

In the second research phase, web surfers are more informed that first phase and they narrow their selection because they now know what type of product they want.
For example, the web surfer might have found out the he is interested in a dual camera phone with 1 GB memory card.

The keywords falling into this category are more specific and focused:
dual camera phone 1 GB memory
dual camera phone under 100$
1GB memory dual camera phone, etc

People who use keywords for comparing are more intent on buying a product and gathering further information about it. This is the type of keyword category that you should really focus on for your Search Engine Optimization campaign. These keywords generate targeted sales leads and merit researching more in depth for competition analysis. They have much lower search volume than general keywords but they will lead to more sales.

Keywords for buying

During the final research phase, web surfers know what they want to purchase. They are just looking for the web site with the best offer. For that reason, these surfers use very specific keywords:

Nokia dual camera phone 1 GB memory
Moto Razor SX270 1 GB
1 GB memory Nokia N 72, etc

In summary, keywords for comparing, the second type described above are usually the keywords that work best for search engine optimization. People who use that keyword type are actively searching for either a service or product and they are ready to buy.