Generate Website Traffic through Website SEO

Why You MUST optimize your website ?

Well, you need not; IF you are NOT keen to make money from your website !

Kindly Consider the following Statistics:

	Search is the second most popular activity online only next to email
	The #1 way people find new websites online is through Search Engines
	That 4 out of every 5 Internet users say they use a Search Engine daily
	80% of all search engine users stop looking for a site after 30 Results.
	Up to 85% of all users discover web sites via search engine queries.
	Up to 85% of all users discover web sites via search engine queries.
	80-90% of Internet users rely on search engines to find websites.

There are more than 1 BILLION who use internet and over 90% of them use Search engines to find the products/services/information they are seeking to purchase.
Now our concern is how to grab our maximum share of this enormous traffic sent by search engines

It is our duty to present you with both sides of the most commonly adopted methods of web site promotion viz: Search Engine Optimization (SEO) and Pay Per Click (PPC)

Advantages of Search Engine Optimization :

	SEO in the long term is more cost effective- as time passes cost reduces. With PPC cost can only go up.
	SEO provides incredible ROI. (PPC bids are expensive, but SEO in the long run brings a steady flow of traffic without too much cost)
	SEO can lasts for years. Many sites do well several years after they’ve made the investment in the site with a good SEO. PPC on the other hand disappears the second you stop bidding on results.
	SEO has a better chance of delivering return customers. SEO is more about what the customer is looking for. PPC is more about what the company thinks the market wants.
	SEO puts the Web site owner in the drivers seat- PPC puts the search engine in the drivers seat.

Disadvantages of Search Engine Optimization:

	SEO normally takes a relative long time to market. It can take a few weeks or months for a good optimization campaign to show results.
	SEO depends on the optimization specialists ability and the competition that exists for that phrase.

Advantages of PPC :

	PPC is easy. You do not need a lot of knowledge and skills for PPC.
	PPC is direct market access- limited competition for eyeballs.
	PPC results are immediate.

Disadvantages of PPC :

	95% of the clicks are “free information seeking” only and never buy.
	Quick loss of top Placement in favor of anyone who is willing to pay more.
	PPC favors big businesses with large market budgets.
	It requires a constant and ever increasing investment in order to maintain rank.
	PPC when done by amateurs can lower the ROI.
	SEO traffic will keep coming continuously even if you don’t continue optimizing and submitting your site.
	The minute your PPC or banner advertising budget runs out, the traffic stops.

SEO=BEST Return on Investment!

Why You MUST optimize your website ?

On Page Optimization

Off Page Optimization

SEO Articles