Search Engine Optimization or Web site optimization :
Very simply put, SEO, short for Search Engine Optimization, is a process that is intended to help search engines list your site higher in their results pages for specific search phrases ( positively in Top 10 results or first page of search results ).
For Example :
If you sell camping equipment on your website, then you want to show up when a potential customer searches for example, camping equipment. Or suppose if you are a real estate agent in L.A. then you would want to show up when a potential customer searches for real estate agent LA
Many people believe that this happens automatically. Actually it does NOT in most of the cases. This is only true IF there are certain factors in place: Is your website "search engine friendly"? Is your website content considered valuable (enough that people will want to link to it)? Is your site unique and thematically relevant to the search phrase ? You get the idea.
Basis of Top Ranking :
SEO process can be broadly divided into TWO components
=> On Page Optimization and
=> Off page Optimization.
There're several parameters going into each of these two main components. But the MOST important crietria for Top rankings is having maximum number of quality back links from relevant sites and a unique optimized content. You must have them BOTH to achieve top rankings and hence more targeted traffic to your website.
So in a nutshell, create a high quality site that visitors would want to visit over and over again and get the word out by getting links from other places your visitors might travel. Have your targeted keywords in the anchor text of those back links.
That is the basis of SEO.
All our esteemed clients get a detailed yet concise SEO e-book completely free of charge. Discussions of techniques and tricks here is futile since the search engines change their ranking algorithms often but their main goal is always the same - to provide most relevant high quality search results so their visitors keep coming back (which attracts advertisers).
So if you keep that in mind (good content and consistently getting relevant links that your visitors might follow to get to you) you will have no trouble getting to the top and generating Huge amount of organic and targeted traffic.
